Niche vs Micro Niche: What Should You Choose?

Ankit Kumar (Abundance Ankit)
2 min readDec 1, 2022

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One of the most confusing questions

The question where most of the newbies get stuck and can’t move forward

The dilemma of what to choose

Niche vs Micro Niche

The answer is very simple:

It totally depends on the individual not others' opinions (Even if they are experts)

There is no one right answer

People are successful & unsuccessful in both of them

It totally depends on how are you
Who you really are
What’s your interest, expertise
What you want to learn
…and what you want to be known for

No one can answer them, other than you

Like personally I prefer Niche

I prefer having options
I prefer first covering the outer circle and exploring things
Then moving to specific things and mastering them

That’s the reason, why I chose Digital Marketing

Not specific skills like Copywriting, Paid Ads, Email Marketing, or any other subset

But other people prefer Micro Niche and recommend it

Thus, there is no right answer

So don’t waste too much time figuring out what you want to do or focus on

Choose one and move forward

Become Self-Aware and you will have your answer

And on a Bigger Brighter side, If you are a Beginner, your niche is YOU

Share what you are learning throughout the Day
Share what’s your philosophy about particular things
Share about your Goals and how you think you can achieve it
Share your views on Different Topics

Don’t restrict yourself to one

and Even if you want to focus on just one
Don’t force yourself to find a Micro Niche

You currently have no experience or deep knowledge of something

In fact, you don’t know which topic interests you

If you go sharing about only a particular topic and focusing upon on that you’ve got to fail

Instead, start broad, and later with time, experience, and enhancement of your learning you will automatically be sharing about one topic

One thing will attract you
One thing you will become passionate about
and even if still you have multiple topics and the probability is high

Then share that.

It’s an AND world and not an OR world

So why choose one

Follow along and build yourself on all the aspects and share them with others so that others can benefit from you

[One of the reasons I started this medium space part from my blog was I can share my thoughts, experience and learnings on different topics than only Marketing]

Don’t waste too much time thinking about your topic

Just START TODAY

What are your Thoughts on This??

Thanks & Regards
Your Abundance Partner
Abundance Ankit

P.S. Still want to choose one? Check out this article on my blog and Find your Niche/Micro-Niche: How to Find your Profitable Niche

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Ankit Kumar (Abundance Ankit)
Ankit Kumar (Abundance Ankit)

Written by Ankit Kumar (Abundance Ankit)

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